In today’s hyper-digital music world, where algorithms rule and global reach appears instantaneous, many A&Rs are driven to chase viral figures. However, the most astute players understand that local scenes continue to be the birthplace of future stars. Whether it’s Atlanta’s trap, Toronto’s melancholy R&B, Lagos’ Afrobeats revolution, or South London’s drill, localized music movements continuously influence global culture. Tuning in to these scenes is not only smart, but also necessary for A&Rs. A&R isn’t just about data; it’s about discovery. In All You Need To Know About The Music Industry, Donald Passman highlights that, while the music industry has…

Not long ago, artist discovery was dominated by gut feeling and small-venue buzz. Today, it is a combination of data-driven insights and cultural intuition. In 2025, A&R isn’t just about identifying the next great thing; it’s also about determining where and why that “thing” is gaining traction. Spotify reports that approximately 100,000 new tunes are uploaded every day. With this volume, data has become the first filter before any artist is placed on an A&R’s radar. Platforms such as Spotify, YouTube, Apple Music, and TikTok have evolved into scouting tools. Labels can identify rising heat using metrics like as monthly listeners, completion rates, skip rates, and playlist additions. Streaming Data: The New First Filter Spotify, Apple Music, YouTube, and TikTok have transformed into A&R dashboards. When thousands of new music are uploaded every day, it is hard to listen to them all. Data becomes the filter. A&Rs currently investigate: 1. Monthly listener and follower growth trends.2. Playlist placement and completion rates 3. Save and skip rates. 4. Viral Moments (particularly on TikTok) Marketing Meets A&R: Why Collaboration Matters In…

“Starbucks” by Piutus is licensed under CC BY 2.0. Starbucks is excited to introduce its latest seasonal delight, the Pecan Crunch Oatmilk Latte, as the leaves begin to turn and the air becomes crisper. This fall, indulge in a warm, cozy drink that embodies the essence of the season while also catering to the changing tastes of coffee lovers around. With its rich tastes and dedication to sustainability, this latte is more than simply a drink; it’s a fall celebration and a gesture to the responsible consumer. A Taste of Fall: Flavor Profile and Experience The Pecan Crunch Oatmilk Latte is made with…

How we started our journey? From the land of Himalayas, Nepal, I, Pragyan Shrestha have embarked a journey of Music. With having the musical role models from Chris Brown to Drake, I was always inspired by how long these people have been creative. I have been studying their moves as the music moguls. Artistic approach is one thing, but it is also their business move that helped me shape as a business enthusiast. With an ounce of talent, me and my friend started this journey of Music. Started in 2020, during the covid pandemic, the world stopped and went into…

Tracking your fitness on WHOOP is an insightful way to optimize your health and performance. WHOOP provides comprehensive data on various aspects of your daily life, helping you make informed decisions. Monitor your Heart Rate and Strain WHOOP continuously monitors your heart rate, providing you an accurate view of how much pressure you’re placing on your body throughout workouts and regular activities. It helps you determine your exertion levels and provides real-time feedback. Track Your Sleep and Recovery WHOOP’s advanced sleep tracking measures sleep stages (REM, deep, and light), duration, and interruptions. This data is paired with heart rate variability…

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